DISRUPTING FITNESS

Our journey begins with our first product, developed in collaboration with our legendary co-founder, Jake Steinfeld. Jake was concerned with how people's lives, especially those over 40, shifted to less activity during the pandemic. Like he’s done so many times before, he knew there had to be a better way. The result is a complete system of supplements, workouts, and education that will be the top option for busy professionals to return to peak condition.